Media work-i am legend



Firstly, the dominant image on the poster is the writing. This is because it takes up the whole poster and is very large. the writing reads 'The last man on earth is not alone'. The size of the font goes from small to large (top to bottom). The word 'alone' is biggest. The font is bold, this is to make it stand out. This is probably to emphasise Will Smith's loneliness on the poster and to show that he is the hero, because he is alone. The genre of the film is probably action/adventure because Will Smith is 'alone' it connotes he is on an adventure on his own.



Moreover, the title is not noticable on the poster, it is in the bottom right hand corner and is small. This suggests that the film is already well known and does not need to advertise the title any more. Also, because Will Smith is the only person on the poster this could suggest a patriarchal society because in the film he is obviously the hero. Also, this represents men as heroes and saviours.

Furthermore, the main colour used is yellow. This is brighter around Will Smith. This could represent the light is shining on him and again he is seen as the hero. The sunshine could also represent a new day, and maybe the film is set in one day. Also, Will Smith's name is above all the writing. His name is also big, this shows that he is helping to sell the movie. This represents his fame because everyone will know who he is, and he is obviously popular amongst people because otherwise they would not have used him alone to sell the film.

Finally, the setting in the background is of America. This is a very famous country and so people who are not from America might want to get an insight of what it is like. This might attract people to watch it, especially people who may live in Eastern countires and might not be able to afford to go there, and so they can get an insight of what it is like. This also means the film could be used for escapism because people who are watching the film and do not live in America will be 'escape' to an unfamiliar place (to them).