In what ways do I agree with Pluralism?

To a certain extent i agree with pluralism. This is because the media have choices within the market. There are now a wide range of well established supermarkets, for example, Sainsbury's, Tesco, Asda, Morrisons and Waitrose who all compete with each other over cheap prices, however people can chose which one they prefer. This is also like tv, there are a range of channels which people can chose from. These points show there is not a pluralistic society.